This is Lesson 5 of your 10 part course: "The Ecommerce Tutorial" This is the fifth lesson in our series "The Ecommerce Tutorial" Building a Successful Homepage As successful business owners know, you only get one chance to make a positive first impression with a customer. While that first impression in the off-line world may come from any number of sources, in the online world, there's one primary source: your homepage. With some simple planning, your homepage can deliver your business message with impact.
Here are six tips to guide you. 1. Make the page unique from your competitors' homepages. To do this, first use a search engine to find Web sites of businesses similar to yours. · What do these homepages look like? · What products, services and specials do your competitors' Web sites offer? · How can you distinguish your homepage from theirs? · What's unique about your company's products or services? Make sure you display the most popular products and services and most exceptional facets of your business front and center.
2. Keep the design simple.
Don't overload your homepage with images, colors and different sizes of text. Large graphics make your Web pages download slowly over a modem and visitors won't wait to see what's on a slow-loading page. Filling a page with different images, colors, and many different font combinations will confuse people who visit your Web site and make them unlikely to spend much time there. Background music and popup ads can seriously detract from a page and not only make it load slowly but cause visitors to not want to return.
3. Create an easy-to-navigate Web site.
Place navigation links where people expect to find them, and make sure all pages of your Web site have a consistent set of navigation links. (Using an integrated e-business service with good design templates makes this kind of decision a snap.) At the least, make sure every page in your Web site includes a link to your homepage.
4. Keep the content fresh. To show your Web site visitors that your site is worth visiting often, update your homepage frequently-with special offers, information on new products and services, as well as changes to your business operations. Including the date your Web site was last updated at the bottom of your homepage lets visitors know that your Web site is constantly evolving.
Fresh content lends credibility to your Web site.
5. Promote your business-online and offline. List your Web site in the major search engines, and take the time to index your online business with compelling keywords that describe your business. Also, include your Web address on all your advertising, letterhead, business cards, brochures, shopping bags, tell your retail customers about online specials to get them to your store. 6. Connect with your customers. Make it easy for customers to learn more about your business when they come to your homepage: · List your email address as a link, or create a contact us form, and create a small footer on every page with information such as your business telephone number, fax number, or address if appropriate. · Create a sign-up box that invites people to subscribe to your mailing list so you can send email updates about your Web site to keep them coming back. With these tips and careful planning, you'll be well on your way to creating a homepage that supports your business goals and makes a lasting impression.
Friday, July 13, 2007
Ecommerce Tutorials 3
This is Lesson 3 of your 10 part course: "The Ecommerce Tutorial" Congratulations on choosing to increase your knowledge of ecommerce. This is the third lesson in our series "The Ecommerce Tutorial" Is Ecommerce Right for Your Small Business? Getting a solid handle on what's actually a quivering mass of Jell-o requires attention to a pair of practical issues about e-commerce: what it really is and who it's for. Only after considering these basics can you determine what your specific e-commerce strategy could or couldn't be, or should or shouldn't be.
What follows is my attempt to break down the issues into five statements that I hope will guide your thinking. 1. In your business, e-commerce is a concept that is aligned with, if not directly related to, your presence on the Internet. When the Internet was "new," which I define as the time it was opened to the general public as opposed to the academic or scientific world (before Al Gore invented it, right?), everyone "had to have the Internet" to be competitive, and heck, to keep their doors opened.
A lot of flutter swirled around getting on the Internet and not nearly enough around what that meant. During this new era, I counseled many a worried business owner about what to do. At that time, the Internet was thought to be a marketing tool-no more, no less. So my counsel went like this: "The Internet is just another way to share information. It's just another tool." My message, then and now, is that the Internet can enable you to sell and deliver products to your customers. If it's the appropriate tool, then use it! If it isn't the appropriate tool, then don't use it
2. E-commerce allows you to gather information from customers, while delivering a marketing-and-sales pitch through a Web site. Although the information you gather concerns orders, you can also ask customers or clients questions about who they are, where they want products shipped and billed to, what method of shipping they would like you to use-indeed, just about any question you would like to ask! In addition, e-commerce could enable you to process credit card information on the Internet, as well as take "cyber cash" from customers.
As an information dispensing-and-gathering device, e-commerce becomes a catch-all for using the Internet to conduct business per se. It allows you not only to advertise, market, and sell, but also to keep track of accounts receivables and payables, provide technology support...you get the idea, all from a single source: your Web site.
3. E-commerce can be a fully integrated solution or a technical "front-end" to a business that otherwise isn't wired. Once you look at an e-commerce solution, you will need to consider the flow of information from your Web site into your back-office operations. Do you want a customer pushing a button to enter data into your client database, send shipping instructions to a warehouse, charge a credit card, enter information into your accounting system, and, for that matter, deliver a cup of coffee to your desk as you sit reading your morning paper?
It's up to you to decide how much or how little of the process you want to "go electronic."
Regardless of your approach-full integration, partial integration or no integration-you need to understand the process from start to finish before you proceed. If you don't understand the process up front, you run the risk of designing, redesigning, throwing out, starting over, and redesigning again, all of which is very, very expensive. The cost can range from less then $10 a month for a simple setup to hundreds of thousands a month, all of which is comparable to the difference between using Quicken versus an enterprise-wide accounting package.
4. The online world has as many e-commerce solutions that suit a specific need as The Body Shop has bath products. If you don't feel you have the data to sort through and choose the best solution, you're hardly alone! You can lick this problem easily. Work with a knowledgeable person you trust to help you understand not just the technical issues of the e-commerce solution you're considering, but also the business issues. Examples of such professionals include consultants for the Internet, systems integrators, and technology-savvy marketing types.
5. E-commerce is not about technology-it's about your business. While it is tempting to think of your e-commerce solution as something "the geeks need to worry about," don't go there. E-commerce is a part of how you run your business. It will take time to implement and should be seen as an investment.
You should exercise the same care that you would use in choosing a 401K provider, suitable office space, your key personnel, or your enterprise-wide accounting package. The e-commerce decision is one that you, the entrepreneur, have a choice in making.
Do you want to conduct your day-to-day business online? If the answer is yes, then you need to work with sales, marketing, finance, tech support, customer service, information systems, network administration, support staff, and the receptionist to make sure you incorporate all pieces of a solution and inform all people about the purpose of the solution or if you dont have the time and money to hire and manage your own staff you can choose a do-it-yourself service that handles all of this for you. For more information about do-it-yourself tools please get in touch with me.
What follows is my attempt to break down the issues into five statements that I hope will guide your thinking. 1. In your business, e-commerce is a concept that is aligned with, if not directly related to, your presence on the Internet. When the Internet was "new," which I define as the time it was opened to the general public as opposed to the academic or scientific world (before Al Gore invented it, right?), everyone "had to have the Internet" to be competitive, and heck, to keep their doors opened.
A lot of flutter swirled around getting on the Internet and not nearly enough around what that meant. During this new era, I counseled many a worried business owner about what to do. At that time, the Internet was thought to be a marketing tool-no more, no less. So my counsel went like this: "The Internet is just another way to share information. It's just another tool." My message, then and now, is that the Internet can enable you to sell and deliver products to your customers. If it's the appropriate tool, then use it! If it isn't the appropriate tool, then don't use it
2. E-commerce allows you to gather information from customers, while delivering a marketing-and-sales pitch through a Web site. Although the information you gather concerns orders, you can also ask customers or clients questions about who they are, where they want products shipped and billed to, what method of shipping they would like you to use-indeed, just about any question you would like to ask! In addition, e-commerce could enable you to process credit card information on the Internet, as well as take "cyber cash" from customers.
As an information dispensing-and-gathering device, e-commerce becomes a catch-all for using the Internet to conduct business per se. It allows you not only to advertise, market, and sell, but also to keep track of accounts receivables and payables, provide technology support...you get the idea, all from a single source: your Web site.
3. E-commerce can be a fully integrated solution or a technical "front-end" to a business that otherwise isn't wired. Once you look at an e-commerce solution, you will need to consider the flow of information from your Web site into your back-office operations. Do you want a customer pushing a button to enter data into your client database, send shipping instructions to a warehouse, charge a credit card, enter information into your accounting system, and, for that matter, deliver a cup of coffee to your desk as you sit reading your morning paper?
It's up to you to decide how much or how little of the process you want to "go electronic."
Regardless of your approach-full integration, partial integration or no integration-you need to understand the process from start to finish before you proceed. If you don't understand the process up front, you run the risk of designing, redesigning, throwing out, starting over, and redesigning again, all of which is very, very expensive. The cost can range from less then $10 a month for a simple setup to hundreds of thousands a month, all of which is comparable to the difference between using Quicken versus an enterprise-wide accounting package.
4. The online world has as many e-commerce solutions that suit a specific need as The Body Shop has bath products. If you don't feel you have the data to sort through and choose the best solution, you're hardly alone! You can lick this problem easily. Work with a knowledgeable person you trust to help you understand not just the technical issues of the e-commerce solution you're considering, but also the business issues. Examples of such professionals include consultants for the Internet, systems integrators, and technology-savvy marketing types.
5. E-commerce is not about technology-it's about your business. While it is tempting to think of your e-commerce solution as something "the geeks need to worry about," don't go there. E-commerce is a part of how you run your business. It will take time to implement and should be seen as an investment.
You should exercise the same care that you would use in choosing a 401K provider, suitable office space, your key personnel, or your enterprise-wide accounting package. The e-commerce decision is one that you, the entrepreneur, have a choice in making.
Do you want to conduct your day-to-day business online? If the answer is yes, then you need to work with sales, marketing, finance, tech support, customer service, information systems, network administration, support staff, and the receptionist to make sure you incorporate all pieces of a solution and inform all people about the purpose of the solution or if you dont have the time and money to hire and manage your own staff you can choose a do-it-yourself service that handles all of this for you. For more information about do-it-yourself tools please get in touch with me.
Ecommerce Tutorials 2
This is Lesson 2 of your 10 part course:
"The Ecommerce Tutorial"
This is the second lesson in our series "The Ecommerce Tutorial"
Choosing a Vendor To Process Your Online Transactions
To process online orders, you must offer online payment options. The
most widely used form of payment currently is the credit card. Marketing
studies show that you'll lose 60 percent to 80 percent of your
potential orders if your Web site is not set up to accept credit cards; they
also show that if you offer credit card payment, not only will you
receive more orders, but those orders will be substantially larger.
Credit cards enable impulse buying, reassure customers of your
legitimacy, and simplify your billing. Other methods of collecting payment are
becoming available and include charging purchases to a phone bill,
using electronic funds transfers (EFT), paying by electronic check and
various forms of prepayment. Each of these methods requires payment
processing either in the form of software added to your Web site or by linking
to a payment processing service.
Understand Merchant Accounts and Their Fees
To accept credit cards, you must establish a merchant account, a
special bank account for handling the revenue (and fees) from credit card
transactions. Your merchant account provider (MAP)-a bank or other
institution that processes online credit card transactions-will verify the
credit card, process the transaction, and deposit the results into your
account, usually within two to four days.
Evaluate Alternative Online Payment Methods
Credit cards still reign as the leading method of payment for online
purchases, but other payment options are available. Your product and your
customers' buying preferences will influence which payment methods you
accept. In other countries, credit cards are not as pervasive, so you
may want to consider offering alternatives for your international
customers. Offering multiple payment options on your Web site, if you can
afford it and maintain your profit margin, is a means to increase sales
by increasing customer convenience and confidence. Many alternative
methods are better suited to micro-payments, charges under $1, because the
processing costs are often lower and credit card merchant-account fees
don't apply.
Determine The Fee Structure That Maximizes Your Profit Margin
Not every product sells the same way, and not every merchant account
provider charges you the same way. Choose a provider that suits your
business. Begin by considering the nature of the products you sell-are they
large and expensive? Perhaps then you ought to seek a MAP that offers
a higher flat-rate transaction fee and minimizes the discount rate,
since even a hefty $1 transaction fee will be far lower than a 2.5 percent
deduction from the charge. On the other hand, if you rely on small,
high-volume sales, even a $0.30 transaction fee can erase your profits.
Specify Your Technical Requirements
Different MAPs require different "gateways" on your site. These
gateways are the pieces of code that transmit your customers' orders to and
from your bank's transaction authorizing agent. If you plan to manually
process your orders, a secure Web form might be good enough to capture
credit card information that you can process offline.
Evaluate Your Business's Credit-Worthiness
MAPs, like most banks, pay close attention to the companies with which
they do business. Such factors as your company's length of time in
business, outstanding debt, debt payment history, goods and services
offered and even your personal history (for new businesses) will affect the
fees your company pays to process credit card transactions on the Net.
Find MAPs You Can Work With
Many merchant account providers refuse accounts to start-up firms or
firms and individuals with bad credit histories. Some MAPs will not
accept "high-risk" accounts, a term that usually encompasses adult sites,
online casinos, and sites operated by firms outside the MAP's own nation.
Others refuse to process any transactions that originate on the
Internet-even from their own existing brick-and-mortar clients-or may require
that you create a separate merchant account to process orders that are
not taken face-to-face but are received by mail, phone, or via the
Internet.
Compare Fees and Technical Capabilities
Once you've developed a list of merchant account providers who might
offer you an account, you need to compare the different MAP offerings. Be
certain to ask detailed questions about each MAP's technical
requirements, and make sure your system can work with your MAP's gateways-the
software that actually submits your customers' credit card information
for payment authorization.
Minimize Credit Card Chargebacks
Discussion about consumer credit card protection for Internet purchases
has become intense. But the fact is that U.S. federal law limits a
consumer's liability for unauthorized charges to $50, whether the purchase
was made face-to-face or on the Internet. No such protective
legislation exists for merchants, however, and they bear the full cost of
fraudulent charges as chargebacks from their banks. When a fraudulent credit
card transaction takes place without the physical card being presented
to the merchant, or funds are uncollectible for some other reason,
merchants are charged the sale amount by the cardholder's bank. This is
known in the industry as a chargeback. Merchants may also be asked to pay
penalty fees in addition to the cost of the original charge. Though it
has not been as hot a topic for e-tailers, credit card chargebacks pose
a serious threat to profits. To reduce revenue losses due to credit
card fraud, online businesses need to take steps to reduce the risk they
take with every order received through their Web sites. Find out how
credit card chargebacks occur and what you can do to protect yourself.
Secure All Your Transaction Data and Prevent Fraud
Credit card information is extremely sensitive, and plenty of villains
are waiting to exploit any breach in your security. Additionally,
online merchants are as susceptible to credit-card fraud as face-to-face
retailers. Make sure your merchant account provider has addressed these
issues.
Prepare for International Payment Processing
Many payment processing and merchant account providers do not
accommodate international commerce. If you plan to market your product globally,
you may need to search specifically for an international provider.
"The Ecommerce Tutorial"
This is the second lesson in our series "The Ecommerce Tutorial"
Choosing a Vendor To Process Your Online Transactions
To process online orders, you must offer online payment options. The
most widely used form of payment currently is the credit card. Marketing
studies show that you'll lose 60 percent to 80 percent of your
potential orders if your Web site is not set up to accept credit cards; they
also show that if you offer credit card payment, not only will you
receive more orders, but those orders will be substantially larger.
Credit cards enable impulse buying, reassure customers of your
legitimacy, and simplify your billing. Other methods of collecting payment are
becoming available and include charging purchases to a phone bill,
using electronic funds transfers (EFT), paying by electronic check and
various forms of prepayment. Each of these methods requires payment
processing either in the form of software added to your Web site or by linking
to a payment processing service.
Understand Merchant Accounts and Their Fees
To accept credit cards, you must establish a merchant account, a
special bank account for handling the revenue (and fees) from credit card
transactions. Your merchant account provider (MAP)-a bank or other
institution that processes online credit card transactions-will verify the
credit card, process the transaction, and deposit the results into your
account, usually within two to four days.
Evaluate Alternative Online Payment Methods
Credit cards still reign as the leading method of payment for online
purchases, but other payment options are available. Your product and your
customers' buying preferences will influence which payment methods you
accept. In other countries, credit cards are not as pervasive, so you
may want to consider offering alternatives for your international
customers. Offering multiple payment options on your Web site, if you can
afford it and maintain your profit margin, is a means to increase sales
by increasing customer convenience and confidence. Many alternative
methods are better suited to micro-payments, charges under $1, because the
processing costs are often lower and credit card merchant-account fees
don't apply.
Determine The Fee Structure That Maximizes Your Profit Margin
Not every product sells the same way, and not every merchant account
provider charges you the same way. Choose a provider that suits your
business. Begin by considering the nature of the products you sell-are they
large and expensive? Perhaps then you ought to seek a MAP that offers
a higher flat-rate transaction fee and minimizes the discount rate,
since even a hefty $1 transaction fee will be far lower than a 2.5 percent
deduction from the charge. On the other hand, if you rely on small,
high-volume sales, even a $0.30 transaction fee can erase your profits.
Specify Your Technical Requirements
Different MAPs require different "gateways" on your site. These
gateways are the pieces of code that transmit your customers' orders to and
from your bank's transaction authorizing agent. If you plan to manually
process your orders, a secure Web form might be good enough to capture
credit card information that you can process offline.
Evaluate Your Business's Credit-Worthiness
MAPs, like most banks, pay close attention to the companies with which
they do business. Such factors as your company's length of time in
business, outstanding debt, debt payment history, goods and services
offered and even your personal history (for new businesses) will affect the
fees your company pays to process credit card transactions on the Net.
Find MAPs You Can Work With
Many merchant account providers refuse accounts to start-up firms or
firms and individuals with bad credit histories. Some MAPs will not
accept "high-risk" accounts, a term that usually encompasses adult sites,
online casinos, and sites operated by firms outside the MAP's own nation.
Others refuse to process any transactions that originate on the
Internet-even from their own existing brick-and-mortar clients-or may require
that you create a separate merchant account to process orders that are
not taken face-to-face but are received by mail, phone, or via the
Internet.
Compare Fees and Technical Capabilities
Once you've developed a list of merchant account providers who might
offer you an account, you need to compare the different MAP offerings. Be
certain to ask detailed questions about each MAP's technical
requirements, and make sure your system can work with your MAP's gateways-the
software that actually submits your customers' credit card information
for payment authorization.
Minimize Credit Card Chargebacks
Discussion about consumer credit card protection for Internet purchases
has become intense. But the fact is that U.S. federal law limits a
consumer's liability for unauthorized charges to $50, whether the purchase
was made face-to-face or on the Internet. No such protective
legislation exists for merchants, however, and they bear the full cost of
fraudulent charges as chargebacks from their banks. When a fraudulent credit
card transaction takes place without the physical card being presented
to the merchant, or funds are uncollectible for some other reason,
merchants are charged the sale amount by the cardholder's bank. This is
known in the industry as a chargeback. Merchants may also be asked to pay
penalty fees in addition to the cost of the original charge. Though it
has not been as hot a topic for e-tailers, credit card chargebacks pose
a serious threat to profits. To reduce revenue losses due to credit
card fraud, online businesses need to take steps to reduce the risk they
take with every order received through their Web sites. Find out how
credit card chargebacks occur and what you can do to protect yourself.
Secure All Your Transaction Data and Prevent Fraud
Credit card information is extremely sensitive, and plenty of villains
are waiting to exploit any breach in your security. Additionally,
online merchants are as susceptible to credit-card fraud as face-to-face
retailers. Make sure your merchant account provider has addressed these
issues.
Prepare for International Payment Processing
Many payment processing and merchant account providers do not
accommodate international commerce. If you plan to market your product globally,
you may need to search specifically for an international provider.
Friday, July 6, 2007
Must You Have Your Own Product?
Hey Friends
In our last lesson we talked about your life experiences and
converting those into a saleable product.
People have emailed me, asking whether this is a requirement
for success with my Forex system...and even in general.
It's certainly not a requirement.
It does afford you the opportunity to add additional revenue
streams into your business, which is the crux of the system...
But as you'll soon learn, there are ample opportunities for
profits. And some require very little efforts.
For example, the varied "Pay For Participation" programs in
the industry...
You can get paid for your opinion or by simply taking surveys,
and easily convert your time online into cold hard cash.
You can even get paid for clicking on links. What does this mean?
There are reputable companies that sell ad space online.
They offer you, the Internet surfer, the chance to click on ads
for rewards.
Sometimes the rewards are the latest gadgets and other very cool
rewards, and sometimes they are cold hard cash.
Sound too good to be true?
Well, there are definitely sites that don't live up to their
promises, but there are a number of quality programs available
online.
You just have to know how to find them...
Stay tuned for our next lesson in which we discuss a sizzling
hot new trend in the Internet marketing arena.
If you're ready to begin your profitable online venture right now,
then you'll want to quickly get over to www.ForexEnterprise.com
and register.
Spots are filling quickly, so your time is limited.
To Your Massive Success
Emmanuel Ayomide Praise
In our last lesson we talked about your life experiences and
converting those into a saleable product.
People have emailed me, asking whether this is a requirement
for success with my Forex system...and even in general.
It's certainly not a requirement.
It does afford you the opportunity to add additional revenue
streams into your business, which is the crux of the system...
But as you'll soon learn, there are ample opportunities for
profits. And some require very little efforts.
For example, the varied "Pay For Participation" programs in
the industry...
You can get paid for your opinion or by simply taking surveys,
and easily convert your time online into cold hard cash.
You can even get paid for clicking on links. What does this mean?
There are reputable companies that sell ad space online.
They offer you, the Internet surfer, the chance to click on ads
for rewards.
Sometimes the rewards are the latest gadgets and other very cool
rewards, and sometimes they are cold hard cash.
Sound too good to be true?
Well, there are definitely sites that don't live up to their
promises, but there are a number of quality programs available
online.
You just have to know how to find them...
Stay tuned for our next lesson in which we discuss a sizzling
hot new trend in the Internet marketing arena.
If you're ready to begin your profitable online venture right now,
then you'll want to quickly get over to www.ForexEnterprise.com
and register.
Spots are filling quickly, so your time is limited.
To Your Massive Success
Emmanuel Ayomide Praise
Driving Huge Traffic To Your Website
Hey Friends,
In our last few lessons we've discussed some of the varied
streams of income that are possible for you to profit from
online.
Those were just the tip of the iceberg.
And if you'd like to learn more about many other profitable
avenues online then head over to www.emmapraise.blogspot.com and
register today for the Online income system.
Now, today's lesson takes you to the next step.
In fact, the next couple of lessons will focus on this particular
area, because it is so important to your success.
That step is traffic. Traffic is the key to your online profits.
While it's a bit more complex than this, you can essentially say
that traffic equals sales, which equals profits.
The first and fastest traffic method to use is...Pay Per Click
Search Engines...
And the best and biggest of these providers is Google.
If you go to Google.com you'll notice there are three different
areas for search results. At the very top are the expensive
sponsor links - usually about 2 for each search.
Beneath those are organic, or natural, search result listings.
But on the right side of your page is a list of results that are
called Pay Per Click (PPC) ads, and these are excellent for driving
immediate and targete'd traffi'c to your web sites.
You'll be able to dictate exactly how much traffic will hit your
site
by bidding on keywords that people enter into the search field, when
they want to find something online.
When done correctly you'll find that you can drive targeted visitors
to your site for as low as 5 cents per visit.
Google has a wizard that walks you through the process of bidding on
keywords and placing your ads. It is very user friendly and
intuitive.
Once you finish creating your ads and you hit the "submit" button
you'll have traffic to your sites in mere minutes.
Now, that's what I call fast turnaround:)
The thing to keep in mind with PPC though, is that to maximize
profitability you'll need to use the right keywords, which means
you'll need to do a little research...
And, you'll need to write very effective ads.
I've made millions online with these techniques and my Forex system
shows you how to locate those profitable keywords...
And teaches you how to write a profit pulling ad...
But, the system is only open to a select group of smart marketers
that take action. Hurry, and reserve your place while there is
still time.
To Your Massive Success,
Emmanuel Ayomide Praise
In our last few lessons we've discussed some of the varied
streams of income that are possible for you to profit from
online.
Those were just the tip of the iceberg.
And if you'd like to learn more about many other profitable
avenues online then head over to www.emmapraise.blogspot.com and
register today for the Online income system.
Now, today's lesson takes you to the next step.
In fact, the next couple of lessons will focus on this particular
area, because it is so important to your success.
That step is traffic. Traffic is the key to your online profits.
While it's a bit more complex than this, you can essentially say
that traffic equals sales, which equals profits.
The first and fastest traffic method to use is...Pay Per Click
Search Engines...
And the best and biggest of these providers is Google.
If you go to Google.com you'll notice there are three different
areas for search results. At the very top are the expensive
sponsor links - usually about 2 for each search.
Beneath those are organic, or natural, search result listings.
But on the right side of your page is a list of results that are
called Pay Per Click (PPC) ads, and these are excellent for driving
immediate and targete'd traffi'c to your web sites.
You'll be able to dictate exactly how much traffic will hit your
site
by bidding on keywords that people enter into the search field, when
they want to find something online.
When done correctly you'll find that you can drive targeted visitors
to your site for as low as 5 cents per visit.
Google has a wizard that walks you through the process of bidding on
keywords and placing your ads. It is very user friendly and
intuitive.
Once you finish creating your ads and you hit the "submit" button
you'll have traffic to your sites in mere minutes.
Now, that's what I call fast turnaround:)
The thing to keep in mind with PPC though, is that to maximize
profitability you'll need to use the right keywords, which means
you'll need to do a little research...
And, you'll need to write very effective ads.
I've made millions online with these techniques and my Forex system
shows you how to locate those profitable keywords...
And teaches you how to write a profit pulling ad...
But, the system is only open to a select group of smart marketers
that take action. Hurry, and reserve your place while there is
still time.
To Your Massive Success,
Emmanuel Ayomide Praise
Wednesday, July 4, 2007
Want To Profit From Ebay? You Need To See This!
Hello Friends,
Emmanuel here, and if you have been profiting from
eBay or are thinking about doing so - I have something
very exciting for you today...
Socrates Socratous, the developer of MyDD - will
be revealing his secrets on how he was able to build
an empire of profits and subscribers using eBay!
Best of all, he'll do that for absolutely zero cost
in an hour-long teleseminar.
-------------------------------------------------
If you're in a hurry, just go ahead and take a
look at this web page to see what I'm talking
about in this email.
--------------------------------------------------
He'll be teaching stuff like:
* How to build multiple customer lists on auto-pilot
through eBay.
* How a 3,000 buyers' list will help you grow your
business right from the start
* How to make $6,000 per month by simply sending out
email every single month?
* A step by step blueprint that anyone can follow to
start or supercharge their eBay ebook business
* And much, much more.
It will take place tonight, July 2'07 at
9:00 PM EST/6:00 PM PST
I highly recommend that you be on this call tonight,
if you want to build huge lists and profits using
ebooks on eBay.
Have a great day.
To your eBay profits,
Emmanuel Ayomide Praise
Emmanuel here, and if you have been profiting from
eBay or are thinking about doing so - I have something
very exciting for you today...
Socrates Socratous, the developer of MyDD - will
be revealing his secrets on how he was able to build
an empire of profits and subscribers using eBay!
Best of all, he'll do that for absolutely zero cost
in an hour-long teleseminar.
-------------------------------------------------
If you're in a hurry, just go ahead and take a
look at this web page to see what I'm talking
about in this email.
--------------------------------------------------
He'll be teaching stuff like:
* How to build multiple customer lists on auto-pilot
through eBay.
* How a 3,000 buyers' list will help you grow your
business right from the start
* How to make $6,000 per month by simply sending out
email every single month?
* A step by step blueprint that anyone can follow to
start or supercharge their eBay ebook business
* And much, much more.
It will take place tonight, July 2'07 at
9:00 PM EST/6:00 PM PST
I highly recommend that you be on this call tonight,
if you want to build huge lists and profits using
ebooks on eBay.
Have a great day.
To your eBay profits,
Emmanuel Ayomide Praise
Top 3 Ways To Boost Your Affiliate Commissions Online
Hi.
Wow. What a week. Things have been wildly busy around
here. I hope you're doing well.
Here's this week's featured article:
-------------------------------------------------
Top 3 Ways To Boost Your Affiliate Commissions Overnight
The ideal world of affiliate marketing does not require having
your won website, dealing with customers, refunds, product
development and maintenance. This is one of the easiest ways of
launching into an online business and earning more profits.
Assuming you are already into an affiliate program, what would be
the next thing you would want to do? Double, or even triple, your
commissions, right? How do you do that?
Here are some powerful tips on how to boost your affiliate
program commissions overnight.
1. Know the best program and products to promote. Obviously, you
would want to promote a program that will enable you to achieve
the greatest profits in the shortest possible time.
There are several factors to consider in selecting such a
program. Choose the ones that have a generous commission
structure. Have products that fit in with your target audience.
And that has a solid track record of paying their affiliate
easily and on time. If you cannot seem to increase your
investments, dump that program and keep looking for better ones.
There are thousands of affiliate programs online which gives you
the reason to be picky. You may want to select the best to avoid
losing your advertising dollars.
Write free reports or short ebooks to distribute from your site.
There is a great possibility that you are competing with other
affiliates that are promoting the same program. If you start
writing short report related to the product you are promoting,
you will be able to distinguish yourself from the other
affiliates.
In the reports, provide some valuable information for free. If
possible, add some recommendations about the products. With
ebooks, you get credibility. Customers will see that in you and
they will be enticed to try out what you are offering.
2. Collect and save the email addresses of those who download
your free ebooks. It is a known fact that people do not make a
purchase on the first solicitation. You may want to send out your
message more than six times to make a sale.
This is the simple reason why you should collect the contact
information of those who downloaded your reports and ebooks. You
can make follow-ups on these contacts to remind them to make a
purchase from you.
Get the contact information of a prospect before sending them to
the vendor's website. Keep in mind that you are providing
free advertisement for the product owners. You get paid only when
you make a sale. If you send prospects directly to the vendors,
chances are they would be lost to you forever.
But when you get their names, you can always send other marketing
messages to them to be able to earn an ongoing commission instead
of a one-time sale only.
Publish an online newsletter or Ezine. It is always best to
recommend a product to someone you know than to sell to a
stranger. This is the purpose behind publishing your own
newsletter. This also allows you to develop a relationship based
on trust with your subscribers.
This strategy is a delicate balance between providing useful
information with a sales pitch. If you continue to write
informative editorials you will be able to build a sense of
reciprocity in your readers that may lead them to support you by
buying your products.
3. Ask for higher than normal commission from merchants. If you
are already successful with a particular promotion, you should
try and approach the merchant and negotiate a percentage
commission for your sales.
If the merchant is smart, he or she will likely grant your
request rather than lose a valuable asset in you. Keep in mind
that you are a zero-risk investment to your merchant; so do not
be shy about requesting for addition in your commissions. Just
try to be reasonable about it.
Write strong pay Per Click ads. PPC search engine is the most
effective means of advertising online. As an affiliate, you can
make a small income just by managing PPC campaigns such as Google
AdWords and Overture. Then you should try and monitor them to see
which ads are more effective and which ones to dispose of.
Try out these strategies and see the difference it can make to
your commission checks in the shortest of time.
-------------------------------------------------------
Well, hope that's helpful to you, friends.
That's it for this week.
I'm wishing you the best of success.
Emmanuel Ayomide Praise
Wow. What a week. Things have been wildly busy around
here. I hope you're doing well.
Here's this week's featured article:
-------------------------------------------------
Top 3 Ways To Boost Your Affiliate Commissions Overnight
The ideal world of affiliate marketing does not require having
your won website, dealing with customers, refunds, product
development and maintenance. This is one of the easiest ways of
launching into an online business and earning more profits.
Assuming you are already into an affiliate program, what would be
the next thing you would want to do? Double, or even triple, your
commissions, right? How do you do that?
Here are some powerful tips on how to boost your affiliate
program commissions overnight.
1. Know the best program and products to promote. Obviously, you
would want to promote a program that will enable you to achieve
the greatest profits in the shortest possible time.
There are several factors to consider in selecting such a
program. Choose the ones that have a generous commission
structure. Have products that fit in with your target audience.
And that has a solid track record of paying their affiliate
easily and on time. If you cannot seem to increase your
investments, dump that program and keep looking for better ones.
There are thousands of affiliate programs online which gives you
the reason to be picky. You may want to select the best to avoid
losing your advertising dollars.
Write free reports or short ebooks to distribute from your site.
There is a great possibility that you are competing with other
affiliates that are promoting the same program. If you start
writing short report related to the product you are promoting,
you will be able to distinguish yourself from the other
affiliates.
In the reports, provide some valuable information for free. If
possible, add some recommendations about the products. With
ebooks, you get credibility. Customers will see that in you and
they will be enticed to try out what you are offering.
2. Collect and save the email addresses of those who download
your free ebooks. It is a known fact that people do not make a
purchase on the first solicitation. You may want to send out your
message more than six times to make a sale.
This is the simple reason why you should collect the contact
information of those who downloaded your reports and ebooks. You
can make follow-ups on these contacts to remind them to make a
purchase from you.
Get the contact information of a prospect before sending them to
the vendor's website. Keep in mind that you are providing
free advertisement for the product owners. You get paid only when
you make a sale. If you send prospects directly to the vendors,
chances are they would be lost to you forever.
But when you get their names, you can always send other marketing
messages to them to be able to earn an ongoing commission instead
of a one-time sale only.
Publish an online newsletter or Ezine. It is always best to
recommend a product to someone you know than to sell to a
stranger. This is the purpose behind publishing your own
newsletter. This also allows you to develop a relationship based
on trust with your subscribers.
This strategy is a delicate balance between providing useful
information with a sales pitch. If you continue to write
informative editorials you will be able to build a sense of
reciprocity in your readers that may lead them to support you by
buying your products.
3. Ask for higher than normal commission from merchants. If you
are already successful with a particular promotion, you should
try and approach the merchant and negotiate a percentage
commission for your sales.
If the merchant is smart, he or she will likely grant your
request rather than lose a valuable asset in you. Keep in mind
that you are a zero-risk investment to your merchant; so do not
be shy about requesting for addition in your commissions. Just
try to be reasonable about it.
Write strong pay Per Click ads. PPC search engine is the most
effective means of advertising online. As an affiliate, you can
make a small income just by managing PPC campaigns such as Google
AdWords and Overture. Then you should try and monitor them to see
which ads are more effective and which ones to dispose of.
Try out these strategies and see the difference it can make to
your commission checks in the shortest of time.
-------------------------------------------------------
Well, hope that's helpful to you, friends.
That's it for this week.
I'm wishing you the best of success.
Emmanuel Ayomide Praise
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